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Second, I cannot believe they had some over-chipper radio cheerleader recorded voice telling you you had NINE frickin' kee-loh-mee-ters (or kilom-eh-ters) to go... that is insane! I totally agree that enraged runners attacked and decimated the speaker system.
Third, that video promoting the race is one of the most pathetic marketing meaningless drivel collections I've ever seen! I started asking myself: so why would anyone do this freakin' race anyway and their "hip" answer is "because you can?" I can jump off my balcony, too, but that doesn't mean that's a good reason to do it, does it, stupid-ass Nike?
Of course, this from the company whose slogan is "Just do it." At least they're consistent in their meaningless drivel.
It would have been so much better if it had cut to Yoda saying, "Because race you can, young Jedi. No try there is... only do." Obviously they should be paying ME a gazillion dollars to develop their uninspired lame-ass marketing tripe.
@Kalev - "consistent in their meaningless drivel." *snort*!
Yes, Alicia and I did have a multinational corporation arrange a race in 26 cities around the world just to make sure you and Brett would get caught in traffic. Mission Accomplished!!
And, yes, that video promoting the race was positively puke-inducing. They showed it up the big screen before the race and when we heard "Don't do it to get fit," Alicia and I looked at each other and we were like "WTF?? Getting fit is GOOD reason to train for a race!!"
Video barfness: well glad you were similarly appalled. I'm all for interesting advertising approaches but apparently there's a very fine line between "interesting" and "moronic."