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http://www.drbethsnow.com/ -
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http://www.drbethsnow.com/2008/07/16/pitch-my-blog/ -
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@science editors, "Candid reflections on higher education flow through the course of a blossoming career. Commentary on science issues of the day mingles freely with all manner of personal anecdotes."
@culture (trend) editors, "Savvy and charming observations on modern times are framed against the backdrop of academic life. An eclectic mix is subject to constant change."
@Canadian Prime Ministerial history editors, "Are you sitting down? Have I got the blog for you . . . "
Presumably the idea behind a pitch is a business context rather than an appeal to individual readers. The advantage of having little apparent focus is that a case can be made for a wide range of possible foci. The most basic Jedi mind tricks can then make that appealing focus the center of attention during the conversation that follows. Beware of getting completely defined by one facet, but be confident in presenting the one that generates a sparkle in the eyes of prospective collaborators.
Also, be prepared to field questions about the title. If there is a specific incident you are willing to disclose, find a charming way to tell the tale of it. If not, think through a response that exploits mystique. Of course, there is more to life than business -- perhaps the best way to go is to share several mutually exclusive and entirely fanciful tales just for the fun of that experience.
Then you could add "And my groovy readers."
But that's up to you. :)
Although, personally I consider your blog one of the favourite PhD procrastination tools available. It ranks up there with PhD comics, crackbook, constant email checking and playing 'avoid the advisor'.
@retrocactus - Great idea! It's on Twitter now!
@Dan - Extra points if you can play 'avoid the advisor' WHILE reading my blog!
Summary enough?